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Understand AI well enough to decide what your business does with it

Horizon explains AI in plain English to founders and operations leaders: how it works, where it fails, what it costs and where it fits in a business. Those answers decide what you adopt, whether you build or buy, and which work you trust AI with.

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The modules run from how an AI model produces an answer to running AI inside a live operation. If AI is new to you, start with AI fundamentals and read in order. If you have a specific decision to make, go straight to the module that covers it. For a quick definition of a single term, the glossary covers the ones that come up most, each linked to the chapter that explains it.

AI fundamentals

What's actually happening when AI answers: where the words come from, why some of them are made up, how much it can hold in its head, and why the way you ask changes what you get.

  1. What an AI model actually is, and how LLMs work
  2. Why AI hallucinates (makes things up)
  3. What a context window is, and what happens when it fills up
  4. How to write a good AI prompt, and why prompts matter
  5. How AI learns: the 4 stages of training a model
  6. Where AI gets its information, and what it actually knows
  7. AI vs. machine learning, and where LLMs fit
  8. How ChatGPT and other AI assistants work, step by step
What AI can and can't do at work

What AI does well at work and where it fails, how it reaches company systems and takes action, and how to test it before trusting it.

  1. What AI can do well in business operations
  2. The limitations of AI at work, and why its mistakes get past review
  3. How AI uses tools and memory
  4. How AI connects to company systems, and what MCP is
  5. What an AI agent is, and what changes when AI takes action
  6. Is AI good at coding? What the evidence shows
  7. RAG vs. fine-tuning vs. prompting, and what 'train it on our data' means
  8. AI wrappers: what gets built around the model
  9. Testing AI before trusting it: how to run an eval on your own work
Putting AI to work

How AI lands inside a real operation: spotting where it fits, build versus buy, what a good project looks like, and how you know it's working.

  1. How to find AI use cases in your business
  2. Where AI fits in a business: which tasks it can help with
  3. How much AI costs, and how token pricing works
  4. Build vs. buy AI: how to decide
  5. Why most AI projects fail, and what makes a good one
  6. How to measure AI results and ROI
  7. Running AI in production: cost, security, governance and drift

Comet Lab writes Horizon and adds chapters as AI changes. To suggest a correction or a plainer way to say something, write to hello@cometlab.ai.

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