Every brochure and post is checked against brand rules and approved claims before it goes out

Each brochure, ad and post is checked against your approved claims and brand rules, and the fixes go back to whoever made it. Your brand manager approves.

Used day to day by
  • Brand team
  • Marketing team

How it runs with AI

The AI picks up each piece from the review folder in SharePoint, checks every claim against the approved list and its proof, and checks the logo, colours and required lines against the brand rules. It sends the fixes on Teams to the person who made the piece, rechecks the new version and passes clean pieces to the brand manager for approval.

How it is done today

Zone teams and agencies send brochures, ads and posts to the brand team for review. Someone opens each file, looks up the approved claims and the brand guide, and checks every line and logo by eye. Pieces wait days in the queue, and when the queue is long a wrong claim can reach print.

Step by step

Where the work happens, what the AI does, and where it hands over to a person.

  1. Step 1, AI

    Picks up each brochure, ad and post sent for review

    Needs to know: Review folders to watch, Who made each piece

    In SharePoint

  2. Step 2, AI

    Checks every claim against the approved claims list and its proof

    Needs to know: Approved claims list, Proof behind each claim

    In SharePoint

    Exception to step 2

    Sends any claim missing from the list to the brand manager and legal

  3. Step 3, AI

    Checks the logo, colours and required lines against your brand rules

    Needs to know: Brand rules, Current logo versions, Required price lines

    In SharePoint

  4. Step 4, AI

    Sends the fixes to the person who made it and rechecks the new version

    Needs to know: Who made each piece, Print and posting dates

    In Microsoft Teams , SharePoint

  5. Step 5, Person

    Approves the clean version for print or posting

    In SharePoint

What stays with a person

  • Approves the clean version for print or posting

What it checks against

Two documents your brand team already owns, kept in SharePoint:

  • The approved claims list. Each claim, its exact wording, the proof behind it (a lab report, a survey or a certificate) and the date that proof runs out.
  • The brand rules. Logo versions, colours, product names, the tagline, and the lines every price or offer must carry.

When either document changes, the next check uses the new version.

Apps in this example

  • SharePoint
  • Microsoft Teams

The same flow works with the apps you use.

This fits you if

  • Zone teams, agencies or dealers make their own brochures, ads and posts
  • Your products carry claims that need proof, such as test results or certifications
  • Your brand team reviews more pieces than it can check line by line
  • You keep an approved claims list, or are ready to write one

What to watch for

  • The brand team owns the approved claims list and the brand rules, and updates them when a lab report runs out or a product changes
  • New claims go to the brand manager and legal. People decide whether a claim can be made, and the AI matches wording against claims already approved
  • Pieces in Hindi, Tamil or other regional languages get a final read from someone fluent in that language
  • The brand manager gives the final approval to print or post

Read more

Talk to us about this for your company

Explore AI agents
Book an intro