Parcels are booked and labelled as they are packed, and customers hear by email and SMS
Packed Shopify orders are booked on Shiprocket and their labels print in one batch. Customers get tracking by email and SMS, and a failed delivery is rebooked the same day.
- Used day to day by
- Dispatch team
- Customer service agents
- Business owner
How it runs with AI
The AI checks every new order's address, books each packed parcel on Shiprocket with the courier your rules pick for that pincode and weight, and prints the labels and the pickup list in one batch. Customers get the tracking link by email and SMS when the parcel leaves and again on delivery day. When a delivery fails, the AI asks the customer for a better time and books another attempt.
Step by step
Where the work happens, what the AI does, and where it hands over to a person.
-
Step 1, AI
Checks every new order's address and pincode before it is packed
Needs to know: Pincode directory
In
Shopify , MSG91
Exception to step 1
Texts the customer to confirm the address and holds the order until they reply
-
Step 2, AI
Books each packed parcel on Shiprocket, prints its label and marks the Shopify order shipped
Needs to know: Courier rules by pincode, Pickup times
In
Shiprocket ,
Shopify
-
Step 3, AI
Emails and texts the customer the tracking link when the parcel leaves, and again on delivery day
Needs to know: Customer message templates
In
Shiprocket ,
Gmail , MSG91
-
Step 4, AI
Asks the customer for a better time when a delivery fails, then books another attempt on Shiprocket
Needs to know: Reattempt rules by courier
In MSG91 ,
Shiprocket
Exception to step 4
Passes the order to the dispatch lead when the customer is silent by the next morning
-
Step 5, Person
Calls the customers who stayed silent and decides whether to try again or bring the parcel back
In
Shiprocket
What stays with a person
- Calls the customers who stayed silent and decides whether to try again or bring the parcel back
Apps in this example
Shopify
Shiprocket
Gmail
- MSG91
The same flow works with the apps you use.
This fits you if
- You sell on your own Shopify store and ship more than 100 parcels a day
- Your team books parcels on Shiprocket by hand or by uploading a file
- Cash on delivery is a large share of your orders
- Customers call or write to customer care to ask where their parcel is
- Parcels from failed deliveries reach your warehouse before anyone has spoken to the customer
What to watch for
- The courier rules are yours, for each region, weight and payment type. Your dispatch lead keeps them current as rates and delivery records change
- Bookings use the weights in Shopify. Keep product and box weights current, because couriers charge for the weight they measure
- Messages go out from your orders mailbox and your SMS sender name, so customers know who is writing
- Cancelling an order, refunding a customer and writing off a returned parcel stay with your team. The automation books, tracks and asks
Often done together

Operations Order processing
Orders from your website, Amazon and Flipkart become sales orders, with stock checked
Shopify
- Amazon Seller Central
- Flipkart Seller Hub
Zoho Inventory
Company assistantCustomer service Incoming queries
Website chat answers from manuals, orders and warranty records, and hard cases reach an agent
Intercom
Shopify
Zoho Desk
Notion

Operations Dispatch paperwork
Trucks are booked and customers get tracking updates on WhatsApp
SAP S/4HANA
- Transporter portal
WhatsApp Business